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Case study spoking - What it is and why it works

During interviews with case studies I often find myself in the middle of a fascinating conversation. Often, though, the topic is nothing to do with what I’m writing about and we have veered off from our original subject to something else the interviewee is passionate about. For many years I just wrote those conversational titbits off as interesting distractions during the interview. But recently, I’ve changed my tune.