All in business of freelancing

How to write a killer press release (and what to charge)

Lots of freelance writers I know offer press release writing as one of their services, as it is a great way of diversifying what they offer to clients. I’ve been on the receiving end of a lot of terrible releases. I’ve also received a few good ones, but those have been few and far between. I was recently chatting to a copywriting friend and web designer about what makes a good press release and she suggested I share the secrets of writing a killer press release.

The one attribute you need to earn more money

I’ve been thinking a lot about why some freelance writers prosper while others, despite their obvious talent, struggle to get long-term traction. I think it’s a combination of lots of things, but lately I’ve realised that there’s one characteristic that is absolutely crucial to you earning more money as a freelance writer, and happily, it’s one that you can improve.

The simple technique I use to cut through my overwhelm

Overwhelm happens to me more than I’d like to admit. I’ll be chugging along happily and then panic-stricken thoughts will hit. How are you going to fit all this in? You’ve forgotten to set up that interview. What if all those people you sent LOIs to are interested? I want to pitch a new editor but I have no ideas. And so on. My theory is that overwhelm is super common amongst freelance writers because we have so much freedom to determine what we want to do, but often that means we feel like we have to do everything.

How to become a high-income freelance medical writer with no experience

Freelance medical writing is a money-making specialty that’s interesting and offers plenty of work. And even better, you don’t need experience to get started. If you love to write and can understand health and medicine, you can become a freelance medical writer. That’s exactly what happened to American writer Lori De Milto when she started out as a medical writer — within 18 months, she was making six figures.

How running changed the way I think about my business  

I have never been a runner. In fact, I’m not really a huge fan of exercise in general. My relationship with exercise has always been sporadic – I’ve played tennis, gone swimming, done a couple of years when I was really into spin classes, dabbled in yoga, but apart from a three month stint when I was 15, I’ve never been a runner. But recently I took up running and had an epiphany that changed the way I look at my business.

The questions you absolutely must ask potential clients

There’s a lot to think about when you start working with a new client. It’s imperative that you have a clear brief, a detailed scope of work and set deliverables. I’ve found that if you don’t have these from the outset, a productive and stress-free working relationship can be very difficult to achieve. By having an established project intake process, you’re much more likely to get the information you need and be able to judge if the project is a good fit for you.

How to ensure 2019 is your best freelancing year yet

We are only five weeks away from the new year. I’m not really one for new year’s resolutions, but I do love to reflect and take stock on where things are at and think about what the next stage of my freelance writing business might look like. With December and January looming, it’s important to carve out some time to think about your approach for 2019. Here are 4 ways to help make 2019 your best year yet.

How 5 freelance writers make money by diversifying their business

One of the keys aspects of being a successful freelance writer is diversifying. While that may sound like spreading yourself thin, in fact it’s the opposite. Diversifying means that if one part of your business (like writing for a particular client or magazine) takes a dive, it’s only going to cause a small ripple. But diversification is much more than how many clients you have or the type of writing you do – it’s a whole way of looking at your business, guaranteeing (as much as you can) that you’re not going to be a freelance flash in the pan.

Updated: The 4 podcasts every freelance writer should listen to

I am such a fan of podcasts - in fact, I think the podcast app on my iPhone is the one I use most. I don’t think you can underestimate the power of a podcast - it was listening to Ed Gandia’s podcast that made me realise I could make a living from being a freelance writer. In March 2017 I wrote a post about the four podcasts that I believed every freelance writer should listen to, but two of the podcasts I recommended don’t release new episodes any more, so it’s time for an update.

The best (free and paid) tools for freelance writers

I am definitely not someone who nerds-out on the newest freelance writing apps or writers' organisational tools, but I have to say, there are a lot of super helpful (and easy to use) tools that can make a freelance writer's life so much easier. In this post I've rounded up the best tools I've found for freelance writers - I use them all and they have saved me time, money or a mental breakdown (and at times, all three). 

How freelance writers can get the most out of a coaching session

In the last eight months, I have coached over 30 different freelance writers. I've worked with writers in person, over Skype, and from all over the world including Australia, the USA, France, the Philippines and Mexico. I wasn't 100 per cent sure about becoming a freelance writing coach, but it's become one of my favourite parts of the job. Many writers I coach aren't making the income they want, so I think it's imperative that if you are going to pay for professional support, that you get the most out of it. 

Should freelance writers share contact details?

One of the qualities that is crucial for freelancers to have is generosity. I really believe that the 'soft' attributes of openness, kindness and big-heartedness are just as important as technical skills for freelance writers. I'm part of writing groups and communities that are incredibly generous - especially with sharing contact details for editors. But recently I've started thinking about what happens when writers and journalists don't source their own contacts.

How to increase your luck as a freelancer

You know that saying about how you make your own luck? Well, it turns out it's true. And it's not through vision boards or manifesting (although I do know people who swear by them), but by applying a few principles that have been scientifically proven. I know this all sounds a bit woo-woo, so let me explain how freelance writers can enhance their luck (and how it's worked for me). 

Why you don't need a writing routine

I’ve been coaching quite a few freelance writers lately and when we talk about some of the challenges they have there are five words that pop up over and over: “I don’t have a writing routine”. Often these writers tell me they feel guilty and unproductive because they don’t have a set routine. But I think the focus and pressure on freelancers to have a writing routine is unnecessary. Here’s why.